Distributive Networks Announces Expansion of Executive Team

January 10, 2006

WASHINGTON, DC - Distributive Networks LLC, a leading mobile content and technology company, today announced two additions to its executive team. Suneela Aras has assumed the duties of Senior Vice President, Sales, and Alison Bishop has joined the firm as Senior Vice President, Product Development.

"I see the hiring of these two individuals as an important step in the continued success of Distributive Networks. Suneela and Alison’s expert talent and experience will enable us to accelerate our strategic plan and to continue to expand our product and service offerings," said Distributive Networks Chief Executive Officer Kevin Bertram.

Suneela Aras joins Distributive Networks from Blackboard Inc. (NASDAQ: BBBB), an e-learning company. While leading Blackboard's international operations, she introduced the first multi language, e-learning platform to non-English speaking markets, opened offices in Amsterdam and Tokyo and published the first, widely adopted business plan for overseas growth. Aras was also instrumental in integrating the client services teams of three acquired companies. Prior to Blackboard, she directed all of the marketing and public relations activities for Current Events International, a global event marketing firm based in Philadelphia. Suni holds a Bachelors degree from the University of Richmond, where she double majored in English and Journalism. She leads Distributive Networks’ sales and marketing operations.

Alison Bishop joins Distributive Networks after nine years at the Corporate Executive Board (NASDAQ: EXBD), with broad experience in research, content delivery, new product development, client management and sales across her tenure with the firm, serving the senior executives of Fortune 500 companies. Prior to working at the Corporate Executive Board, Alison worked for the Economic Studies Program at the Brookings Institution in Washington, focusing on the history and impact of the World Bank. She graduated from Dartmouth College with a double major in Government and Art History. Alison manages Distributive Networks' content team and creative strategy.

About Distributive Networks
Founded in 2004 and headquartered in Washington, D.C., Distributive Networks is a privately-held wireless content and technology company that provides its partners with a rich portfolio of mobile content products and mobile marketing solutions. Distributive Networks' in-house staff produces the broadest available catalogue of "white label" text alert content, as well as delivery and reporting via its proprietary content management and delivery system. The company's customized mobile marketing solutions include mobile coupons, in-venue interactivity, WAP services and end-to-end technical and customer service support. Distributive Networks is proud to serve its clients and partners across industries, including media, public relations, sports, consumer products, education and the political/advocacy arena.

Source: Distributive Networks