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Distributive Networks Announces Expansion of Mobile Text Content Partnership with LimeLife, Inc.

September 13, 2006

WASHINGTON, DC - Distributive Networks today announced its partnership with LimeLife, Inc. to deliver "Daily Dose" text message alerts through LimeLife’s new online mobile content destination at www.limelife.com. Through the partnership, text alerts now available to the LimeLife community include:

  • Celestial Reasonings, irreverent girlfriend-style horoscopes
  • Vitamin Me!, inspiring "me" text vitamins for your head, heart and spirit
  • Beauty, fresh beauty-wise messages for real women
  • Health, Diet and Fitness, body-smart reminders to be your best self
  • Career and Your Cash, success tips and tricks to keep work and money under control
  • Love & Sex, all the love and romance you can handle
  • Pregnancy, healthy baby, peaceful mind tips for the mommy-to-be
  • Cat’s Meow, adoring kitty messages and helpful tips for your furry feline
  • Dogs Rule, making every day a fun and funny dog-day afternoon

According to Kevin Bertram, CEO of Distributive Networks, "LimeLife has done an extraordinary job of identifiying an audience with intense demand for mobile content, and crafting a content portfolio that targets those customers with both precision and creativity. Distributive Networks is thrilled to play a role in enabling LimeLife’s vision."

"We are excited to partner with Distributive Networks to deliver high-quality, women-focused text content," said Kristin McDonnell, CEO, LimeLife. "With a focus on women’s mobile lifestyles, LimeLife is leading the way by targeting the large untapped market of female consumers and introducing them to more ways to use their mobile phones. Lifestyle text alerts are a critical component of this strategy, and our relationship with DN is a perfect fit."

About Limelife, Inc.
LimeLife, Inc., based in Menlo Park, California, is the only publisher of wireless content and applications exclusively focused on the women’s market. LimeLife’s products are based on unique insights about what women seek in mobile entertainment experiences derived from the company’s proprietary research conducted with women ages 15+. LimeLife’s products include wireless games, wallpapers and daily text messages, with lifestyle tools coming soon. LimeLife distributes its mobile applications through the company’s relationships with multiple wireless carriers, including Cingular, Sprint, T-Mobile, and Verizon Wireless as well as from the company’s direct-to-consumer web site at www.limelife.com. LimeLife also highlights a unique content partnership with Time, Inc., for four mobile software titles based on Time’s top-tier magazine properties.

About Distributive Networks
Founded in 2004 and headquartered in Washington, D.C., Distributive Networks is a privately-held wireless content and technology company that provides its partners with a rich portfolio of mobile content products and mobile marketing solutions. Distributive Networks' in-house staff produces the broadest available catalogue of "white label" text alert content, as well as delivery and reporting via its proprietary content management and delivery system. The company's customized mobile marketing solutions include mobile coupons, in-venue interactivity, WAP services and end-to-end technical and customer service support. Distributive Networks is proud to serve its clients and partners across industries, including media, public relations, sports, consumer products, education and the political/advocacy arena.

Source: Distributive Networks



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