Las Vegas Motor Speedway Accelerates Fan Excitement this NASCAR Weekend with Mobile Marketing by Distributive Networks

February 29, 2008

LAS VEGAS, NV - For the first time at NASCAR Sprint Cup Weekend, going on now, racing fans at Las Vegas Motor Speedway will be able to participate in exciting "text to win" mobile sweepstakes and to request venue and event information via their mobile devices, all powered by Distributive Networks, a leading mobile content and technology company.

NASCAR Sprint Cup Weekend, the largest sporting event in Nevada, runs from February 29 through March 2 and includes the qualifying event for the UAW-Dodge 400 on Friday, February 29, the Sam's Town 300 race on Saturday, March 1 and the 11th annual UAW-Dodge 400 on Sunday, March 2.

Across the three days of the event, PA announcements and video board displays at the Speedway will promote the "Text to Win" mobile sweepstakes to the more than 300,000 fans expected to attend, giving them the opportunity to win a range of exciting prize packages. Attendees can enter to win by simply texting the word "WIN" to 73585. In addition, fans can text in questions directly to 73585 to get information on anything from parking information to ATM locations to concession hours to scanner rentals. The LVMS team will be on-hand to provide prompt replies via text message, helping fans make the most of their NASCAR Weekend.

Distributive Networks is providing the technical solution that enables fans to enter the sweepstakes and get assistance through their cell phones and other mobile devices, capturing the immediacy of NASCAR Weekend excitement at the Speedway and creating a new platform for communications between LVMS and its passionate fans.

"NASCAR Weekend has become one of the most anticipated stops on the NASCAR circuit for hundreds of thousands of people from all over the world," said Chris Powell, Executive Vice President and General Manager at Las Vegas Motor Speedway. "We are thrilled to be able to offer all those who attend an innovative way to participate directly in the excitement of the three-day event, and Distributive Networks' mobile technology and responsive staff are providing us with the perfect solution."

According to Kevin Bertram, CEO of Distributive Networks, "We couldn.t be happier about having the chance to be a part of Las Vegas Motor Speedway's unparalleled commitment to the fan experience. Our platform will give NASCAR Weekend attendees a new way to really be a part of the event and to take advantage of all that the Speedway offers, and we are excited to see their mobile messages pour in."

About Las Vegas Motor Speedway
Las Vegas Motor Speedway (LVMS) is owned and operated by Speedway Motorsports, Inc. (NYSE:TRK), a leading marketer and promoter of motorsports entertainment in the United States. In addition to Las Vegas Motor Speedway, SMI owns and operates the following premiere facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Lowe's Motor Speedway at Charlotte, Infineon Raceway in Sonoma, Calif., New Hampshire Motor Speedway in Loudon, N.H. and Texas Motor Speedway. SMI also provides event souvenir merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary.

About Distributive Networks
Distributive Networks leverages its proprietary mobile content management and delivery system - and its extensive catalogue of original mobile content - to enable comprehensive, customized mobile messaging solutions for its clients. Distributive Networks' robust software platform allows organizations to launch and integrate a full range of mobile interactivity, including alerts, coupons, content downloads, real-time polling, in-venue engagement, WAP services, and end-to-end technical and customer service support. Headquartered in Washington DC, Distributive Networks is proud to serve its clients and partners across industries, including media, sports, politics, consumer products, education and public relations.