BUSINESS PLANNING, STRATEGY & EXECUTION
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Mobile Application Consulting
Understand the world of Mobile Apps and see how your business can take things to the next step.
NTERNATIONAL BUSINESS OPPORTUNITIES
The marketplace is becoming global; its time your workplace did as well.
We Offer a Professional Consulting Service and Record of Experience that is Unparalleled in Our Area
Give us a call when things start to go South.
- Let’s build a great app together
- Already have an app? Let’s get people to download it.
- Whatever you are planning; run it by us once.
He is one of the core members of our team. William has been a cornerstone of the firm since its inception, and his greatest asset is his experience.
We believe that any firm requires experience and robustness of youth. Mackenzie may not have years of experience to back her, but she is one our most exceptional app developers.
Spencer has been around since the inception of the firm; he has his own practice but is always a phone call away if the need arises.
SEO refers to digital strategies which help a business gain visibility in organic searches or non-paid searches. It requires both technical as well as creative techniques which can help a business come in the limelight. Often SEO only compromises of using ways to make your website easier for the search engines to find and understand.
However, most people believe that SEO simply helps a website rank higher in search engine results, it’s also focused on getting positive leads. Positive leads refers to customers who click on a website and actually end up buying a product or using the services of an online business.
Why would your website need SEO?
The major search engines used by people are Google, Yahoo and Bing. Every day these websites guide millions of traffic to specific websites. This is because the user always uses these websites to navigate to different websites.
People make use of search queries or in other words keywords to find a particular product or business. Research has proved that search engine optimisation or SEO can help make or break an online business, but only if you choose to employ services from a reputable SEO company. Targeted traffic towards your websites can provide the much needed publicity and exposure which any business requires. When a business invests in SEO they can expect a great return on investment.
Why you require the services of an SEO expert?
The following are a few reasons why you need services of an SEO expert
- They can help create a brand awareness for your business. They make use of inbound strategies which direct the required traffic to your website. After all it’s all about competition. If you want to be way ahead of your peers you need to have a better brand awareness.
- Another benefit of SEO is that it makes the consumers actually connect with your business. There is no chance of false leads. Only people who are actively searching for your product. This means that customers who type in the required keywords are directed towards your website.
- SEO makes use of inbound marketing techniques. These strategies make use of content writing and email marketing. These are strategies which help build trust between consumers and businesses thus promoting client loyalty. You could expect a client to keep coming back for more once the trust is established.
- Unlike regular marketing which makes use of outbound techniques, the inbound nature of SEO provides long term results. Any investment you make for SEO would only provide you greater return on investment.
- Research has proved that almost eighty percent of users ignore paid ads. Most of them have blocked the ads to experience a smoother browsing.
- The way consumers look and shop for a product has changed in the past decade or so. These days’ consumers have become tech savvy. They know what they require. SEO gives it to them by writing great content which is enjoyable as well as useful.
There are so many benefits of SEO for your business. As a savvy business owner you should get your website optimised as well.
Every company wants to develop a marketing campaign that is both unique and gathers them the most number of customers. Often, a lot of companies when desperate tend to simply go online, pick up some ideas, brainstorm and set about developing a new strategy for the campaign. However, such ideas are not always trustworthy. Thus, companies that want a campaign that is creative and tailored to suit their business goals will often hire a marketing consultant firm to do the work for them. These companies will make the decisions regarding what strategy to adopt, who to target, what results to expect, how to track these results etc.
However, before jumping in to hire such a firm, one must know about them and what they do in detail. There are also hundreds of such firms, each adopting different methods of work. Choosing which one suit your company best needs proper knowledge about each. Here we have listed out five fundamental things you need to know about marketing consultant firms.
1: FIELD OF EXPERTISE:
Marketing is a vast area that includes a lot of factors like product development, promotion, pricing etc. and also varies greatly depending on WHAT you want to market. Therefore, before you decide on a consulting firm, you need to know what exactly your marketing needs are. Each of these firms has a specific area of expertise and thus you need to choose one that excels at the kind of marketing you wish to do. For instance, the kind of firm you require to market products on the Tv vs the one you need for social media marketing, greatly differs.
The industry you are in greatly influences the kind of marketing you choose to go with. Marketing techniques that work for one will not work for another. Thus, it is important to look for a firm that specialises in the kind of industry you’re in. It’s better to choose from firms that are industry specific as to those that claim to work with any kind of business, for they are much more knowledgeable and can help you better.
Bigger commitment means more money. If you only focus on reducing costs, you might end up with a consulting firm that does a rushed a meagre job on your marketing. For campaigns to be successful and bring you results, it will take a lot of time, patience and commitment. Thus, don’t just look at prices when you choose a firm, for if they will be in it for the long haul and bring you the results you desire, every penny will be worth it In the end.
While consultant firms excel at what they do, it is necessary for you to remain very involved in the entire process as well. It is important to set expectations as to what kind of involvement the firm can expect from you so they can plan the time frame and work accordingly. You need to communicate what you want to them and point out anything you wish to change about a strategy or decision.
Do not opt for firms that use the same tried and tested methods and strategies for each client. Creativity is key to success. Look for firms that are creative and original in their efforts and contributes to making your campaign unique.
A lot of companies lean on certain external forces to up their marketing game and to trigger some growth. But one of the things companies need to decide on before they seek such help is whether they require a marketing consultant or a marketing strategist, for while both predominantly perform the fundamental role of helping the company improve its marketing, their ways and methods greatly differ. In this article, we have tried to explain how they differ.
-For starters, a consultant is paid to generally share their knowledge and experience to help a business achieve goals and solve problems.
-A Strategist, on the other hand, analyses the existing business model and market situation and figures out the best way to improve marketing, promote products and gain new customers.
-Consultants generally work with around 5-6 clients that they are a point of contact for. They join every weekly meeting, participate in all strategic meetings and brainstorming sessions and play a huge role in executing the work planned by these clients.
-A strategist will instead look at the portfolios of a lot more clients and will assist mainly in planning, strategies and performance of the clients at hand, now and in the long run.
The best way to understand whether you need a marketing consultant or a marketing strategist is based on what exactly you want or expect.
If you want a person to analyse what you’re doing, figure out what’s wrong and proceed to help you make some structural shifts, a strategist is who you require.
On the other hand, if you need someone to manage specific daily tasks with deliverables, run research for the same; write content for you etc. your best option is a consultant.
For example, if you’ve already made the decision to go forward with Instagram advertising and know what kind of return on ad spend you will get, working with a marketing consultant to manage the target market, put your ads together etc. will make your job a lot easier.
However, if you’re trying to figure out if Instagram advertising is indeed the right option for your company, and how they fit in with respect to your existing marketing strategy, marketing mix and overall experience, a strategist is who you need. They will help you figure out if such advertising will, in fact, improve product promotion and gain more customers and if you need to make certain strategic changes to improve performance in the long run.
Therefore, we can see here that while both work towards the betterment of the company’s marketing and promotional methods, they have different ways of going about this.
If there was an extra hour added to the day, you could find Alexander using that time to work as well. He is one of our most significant assets who is willing to help customers at any time of the day.Alexander H I
122 Albert St, Port Melbourne, VIC 3207
Phone: +(03) 9646 5253
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